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The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc. On Thursday, during the company's Snap Partner Summit 2021, a wide range of tie-ups and new features were unveiled, with some of the biggest brands on the planet joining the AR fray. • Don't Miss: Samsung Just Gave Us the First Snapchat AR Smartphone, Sort Of Perhaps the most notable partnership is Snap's new effort with the Lego company. Although Lego is known for allowing kids of all ages to use plastic building blocks to create art... more