spatialcomputing.info

One fight for augmented reality branding that we thought had been settled has suddenly turned into a full-fledged legal battle—again. The combatants? Unreal Engine maker Epic Games versus the Chinese startup known as Nreal (aka Shenzhen Tairuo, formerly known as Hangzhou Tairuo, and parent company named Beijing Unicorn Technology). The stakes? Who gets to use the name "real" in reference to augmented reality products. • Don't Miss: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion Next Reality was the first to report on this fight back in 2019, when Epic Games... more