The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
At first glance, the first thing many will point to is the recen… Next Reality & Adario Strange
The Apple rumor mill never stops churning and when it comes to augmented reality smartglasses, the chatter has been particularly hot in recent months.
Now Apple CEO Tim Cook has made a new appearance where he makes a few comments that may stoke even … Next Reality & Adario Strange
Not all Kickstarters are created equal. Some take forever to get their products to supporters, and when the product does arrive (usually much later than promised) it’s often very rough around the edges.
I’m here today to report that the exact opposit… Next Reality & Adario Strange
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
Despite this, things seem to have calmed down at the augmented reality startup under Peggy Johns… Next Reality & Adario Strange
The debut of the augmented reality version of Snap’s Spectacles came with several examples of how the wearable can allow creators to transform the world around them.
Now, weeks after the initial launch of the AR smartglasses, we’re getting yet anothe… Next Reality & Adario Strange
Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.
Now, just as newly minted CEO Peggy Johnson has managed to fully position herself publicly as the new leader of the struggling augmented r… Next Reality & Adario Strange
The last few weeks were fairly busy in the realm of augmented reality and remote meetings developments. Most of that activity was generated by some mammoth announcements from Snap and its Spectacles AR smartglasses, and Google, with its Project Starli… Next Reality & Adario Strange
The world of Lego is timeless primarily because everyone, regardless of age or background, can build a wide variety of amazing things with the simple component blocks from the classic toymaker.
But now that Snapchat has brought that dynamic to augmen… Next Reality & Adario Strange
The electric vehicle space is where a lot of the most cutting-edge technology is used to push vehicles forward (the best example being Tesla).
Now, the Volkswagen Group is ramping up the EV competition with its new augmented reality-infused Cupra Bor… Next Reality & Adario Strange
When Snap CEO Evan Spiegel pulled off the surprise debut of the augmented reality version of Spectacles last week, it was one of the biggest moments in the company’s history.
In one move, Snap moved from a primarily software-driven social media compa… Next Reality & Adario Strange