Snap Teams with Universal Music Group to Further Mainstream Its AR Platforms

The march of Snap to become the world’s augmented reality engine isn’t slowing down.

In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group’s (UMG) mobile AR music o… Next Reality & Adario Strange

Microsoft HoloLens 2 Brings Extinct Animals Back to Life at Paris National Museum

We already know that the US Army will be using its modified HoloLens 2 for special missions, and major businesses are deploying the augmented reality device for enterprise use cases.

Nevertheless, despite Microsoft’s mostly business-focused push for … Next Reality & Adario Strange

Apple & Snapchat Use AR to Let You Travel on the New York Subway System via Apple Pay

Many years ago, when I first traveled to Tokyo, Japan, I was amazed by the contactless IC card turnstiles embedded in the county’s subway system.

Well, despite New York City also being a top-tier city, its famed subway system has only recently added … Next Reality & Adario Strange

Snap Spectacles Get a New App for Hands-Free Drawing in AR

If you thought Snap’s Spectacles were limited to a couple of demos, you haven’t been paying attention.

During the initial launch of the augmented reality wearable, the social media giant said that it had seeded Spectacles with a wide range of develop… Next Reality & Adario Strange

Snap Spectacles Get a New App for Hands-Free Drawing in AR

If you thought Snap’s Spectacles were limited to a couple of demos, you haven’t been paying attention.

During the initial launch of the augmented reality wearable, the social media giant said that it had seeded Spectacles with a wide range of develop… Next Reality & Adario Strange

Snap Spectacles Get a New App for Hands-Free Drawing in AR

If you thought Snap’s Spectacles were limited to a couple of demos, you haven’t been paying attention.

During the initial launch of the augmented reality wearable, the social media giant said that it had seeded Spectacles with a wide range of develop… Next Reality & Adario Strange

Nissan Launches 3D Car Experience on the Streets of London

The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.

In the latest ex… Next Reality & Adario Strange

Nissan Launches 3D Car Experience on the Streets of London

The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.

In the latest ex… Next Reality & Adario Strange

Nissan Launches 3D Car Experience on the Streets of London

The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.

In the latest ex… Next Reality & Adario Strange

Mark Zuckerberg Reveals More About Facebook’s Upcoming Smartglasses Set to Debut This Year

Ever since Facebook announced its partnership with Luxxotica brand Ray-Ban to produce smartglasses, the augmented reality space has been on high alert awaiting more details.

Unfortunately, those details have been scarce, until now. During a session a… Next Reality & Adario Strange