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The march of Snap to become the world's augmented reality engine isn't slowing down. In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group's (UMG) mobile AR music offerings. • Don't Miss: Taylor Swift Invites You to Dance to Her Music in Augmented Reality As the home to major artists like Taylor Swift, Lady Gaga, Kanye West, the Jonas Brothers, Rihanna, Adele, Justin Bieber, and many others, the deal effectively gives Snap an exclusive pipeline into the some of the most popular entertainment content on the... more