While the rest of Big Tech is still moving relatively slowly on augmented reality smartglasses, Snap continues to supercharge its own experimental AR wearable called Spectacles.
The latest demonstration comes from a small game production studio calle… Next Reality & Adario Strange
The initiative known as Project Aria has been the focus of curiosity around Facebook’s augmented reality plans ever since Mark Zuckerberg revealed the device around this time last year.
Now more details about the device have emerged to flesh out more… Next Reality & Adario Strange
The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual „everything“ is on trend due to the pandemic, yet another big player is entering the fray.
Makeup giant Avon will now … Next Reality & Adario Strange
The practice of using sound to trigger augmented reality interactions hasn’t been widely used, but a new experience is so impressive that it could kick off more use of the dynamic.
In a new promotion for the upcoming film Candyman, Universal Pictures… Next Reality & Adario Strange
The Chinese short-form social media giant known as TikTok is getting into an increasingly crowded and competitive space: augmented reality effects tools.
Hints that the company is engaged in the effort first surfaced about a week ago. The new platfor… Next Reality & Adario Strange
What if, back in 2013, Google Glass had launched not as a Star Trek Borg-like eyepiece, but as a pair of seemingly normal shades, with the augmented reality lens and cam… Next Reality & Adario Strange
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
From the launch of a new US government initiative to secure augmented reality experts, to the US Air Force deploying a cutting-edg… Next Reality & Adario Strange
The battle for augmented reality and social media supremacy starts with the people working behind the scenes, and this week Snap pulled off a telling win that could indicate a shift in the AR space.
Facebook veteran Konstantinos „KP“ Papamiltiadis, w… Next Reality & Adario Strange
The US Department of Treasury isn’t generally known for being on the very edge of technology innovations (see the current hubbub around crypto), instead usually waiting until certain tools have been battle-tested in the mainstream or enterprise sector… Next Reality & Adario Strange
The emergence of Microsoft’s HoloLens 2 as a cutting-edge US Army tool has focused a spotlight on the marriage between augmented reality and the military.
Now a new startup is leveraging that interest in a different way by harnessing AR technology to… Next Reality & Adario Strange