The practice of using sound to trigger augmented reality interactions hasn't been widely used, but a new experience is so impressive that it could kick off more use of the dynamic.
In a new promotion for the upcoming film Candyman, Universal Pictures has launched a web-based AR experience that lets you engage in one of the film franchise's signature horror moments.
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The film, which is a reboot of the cult classic original 1992 film based on Clive Barker's short story, is about a ghost/demon... more