Immersive shopping continues to ratchet up in capability and traction, including recent inflections from AI. What are the biggest trends driving it that brand marketers need to know about? We examine the top 4.
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AR Insider & AR Insider Guest
From Novelty to Necessity: 4 Trends Driving AR Shopping
Will Calm Tech Define AR’s Near Future?
Calm tech is invisible and natural to use. It doesn’t interrupt nor get in the way of life. It happens in the background and appears when you need it. Is this AR’s ultimate design target? Dr. Helen Papagiannis tells us why.
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How Will the Metaverse Ad Market Materialize?
Though the metaverse is early, undefined, and inflated, it could represent a new environment for content delivery. Though many proponents assert that it shouldn’t be ad-supported, brand marketers are already salivating.
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How Do Consumers Feel About the Metaverse, Part III
In a survey by Roblox, 75% of Gen Z plan to spend money on digital fashion in the metaverse including brand-name virtual items. What does this mean for the future of the metaverse monetization?
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AR Insider & AR Insider Guest
7 Ways XR Enhances CX
Customer Experience (CX) is defined by the user interfaces and click streams that brands engineer for their users. How are AR and VR transforming this existing art? We examine 7 ways it’s playing out today.
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AR Insider & AR Insider Guest
6 Metaverse Benefits for IRL Brands
The future of the metaverse is still unclear, but the real-world benefits for brands are beginning to come into focus. We examine 6 ways virtual and immersive experiences drive IRL outcomes.
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AR Insider & AR Insider Guest
Virtual Spaces are More About Interactions Than NFTs
It’s becoming clearer that the real value for consumer brands in the still-undefined metaverse will be in creating meaningful connections… not necessarily minting and distributing digital goods.
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AR Insider & AR Insider Guest
How Will AR Advertising Drive Revenue?
AR advertising is poised to make inroads this year, with Twitter and Meta among the players looking to this subset of ads as a potential growth driver. How is it all coming together?
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AR Insider & AR Insider Guest
Where Will AR Have the Most Marketing Impact?
One of AR’s early-standout use cases is to make shopping more immersive. But what should brand marketers know before they dive in? We tap into the ad agency perspective in the latest guest post.
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AR Insider & AR Insider Guest
