The biggest names in tech are locked in a battle to define and equip our digital future. Where on the spatial spectrum will the biggest winners lie? Guest author Chris Pickett makes a case for AR’s winning formula.
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AR Insider & AR Insider Guest
Ranking Realities: Extended Beats Virtual
5 Ways AR and VR Transform Safety Training
AR and VR continue to find new and varied endpoints. One growing use case is employee safety training. There, it offers safe/simulated environments for learning, and more effective brain encoding. We examine the evidence.
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5 Trends to Watch in AR Marketing
How does AR continue to transform consumer shopping and brand marketing? Let us count the ways. Contributor David Ripert breaks down five key trends in AR transformation.
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AR Insider & AR Insider Guest
8 Ways AR Will Transform Customer Support
AR has several endpoints and use cases that continue to develop. One area that’s emerging is customer service, including everything from technical support to visualizing products pre-sale. We examine all the ways it’s playing out.
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Can Reflective Waveguides Unlock the Real-World Metaverse?
Though the metaverse is more often discussed in a VR context, AR could help unlock a more rich and meaningful real-world metaverse. What are the underlying technologies required to make it happen?
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AR Insider & AR Insider Guest
How Will AR Play into the Attention Economy?
For 200 years, brands have found new ways to capture consumers’ attention. We’ve always come up with new ways to engage users to create brand and product awareness. How will AR become part of that evolving toolbox?
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6 Touchless Shopping Techs for IRL Retail
As brick-and-mortar retailers look to persuade anxious shoppers to return, they’re considering options for contactless shopping tech. What are the top tools for retail’s return, and where does AR fit in the mix?
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AR Insider & AR Insider Guest
How Can AR Unlock Immersive Education?
AR is finding all kinds of use cases and points of value – from immersive shopping to enterprise productivity. But what about education and immersive learning? We examine the ways it can add value to the classroom.
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Will the Real Metaverse Occur in the Real World?
In all the metaverse mania, most discussion has targeted online virtual worlds. But what about digital dimensions in the physical world? This could be the more meaningful metaverse. Guest author William Wallace breaks it down.
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