Body tracking is a playful and expressive use of AR because it unlocks the ability to wear otherworldly digital garments or avatars that mimic your movements. Guest author Heather Lipner breaks down additional benefits.
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5 Benefits of AR Body Tracking
How Can AR & VR Empower Fundraising?
AR and VR keep finding new areas of applicability. These include commercial and altruistic use cases. In the latter camp is nonprofit fundraising. How can XR’s empathy-evoking tendencies help? We explore.
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Ericsson Emodo Joins the Ranks of AR Labs
Ericsson Emodo has become the latest tech player to launch a creative lab for AR marketing. Like Snap’s Arcadia and AR Lab, this will help brands take the first steps towards immersive advertising. We examine.
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Looking Back at AWE 2021, and Forward to an Augmented World
Every year, AWE USA brings together the most forward-thinking adventurous pioneers of a new technology colloquially known as the Metaverse. Now, a month after the show, how have the takeaways sunk in? Guest author Alan Smithson dives in.
The post Look… AR Insider & AR Insider Guest
Looking Back at AWE 2021, and Forward to an Augmented World
Every year, AWE USA brings together the most forward-thinking adventurous pioneers of a new technology colloquially known as the Metaverse. Now, a month after the show, how have the takeaways sunk in? Guest author Alan Smithson dives in.
The post Look… AR Insider & AR Insider Guest
10 Trends for AR in 2022
What were the top AR advancements in 2021, and what’s in store for 2022? Geenee’s Q4 report looks back on an eventful year and forward to a potentially momentous year for AR. Anne McKinnon breaks it down for us.
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How are Retailers Embracing the Metaverse?
Consumer reaction to the metaverse has been mixed… and mostly confused. But many retail brands have embraced the concept. We examine a few ways that’s playing out so far, and where it could go next.
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Ten XR Trends to Watch in 2022
What will the next year have in store for AR and VR. As we enter 2022, these technologies are on an upswing in key areas like social AR and VR gaming. What will pull ahead? We break it down.
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How Do Insiders Feel About Meta’s Pivot?
Industry insiders have mixed feelings on Meta’s new branding and directions. Will it be successful? No one knows for certain, but guest author Rick Chen dives into new insider survey results from Blind.
The post How Do Insiders Feel About Meta’s Pivot? appeared first on AR Insider.
3 Reasons Why the Time is Right for AR
AR has had its ups and downs. Though past waves haven’t gained meaningful traction, why is now the right time for AR as a consumer shopping utility and brand marketing medium? Guest author Katherine Jacoby breaks it down.
The post 3 Reasons Why the Ti… AR Insider & AR Insider Guest