Apple has a knack for aligning devices and killer apps. It made the Apple Watch a health tracker, among other things. Could it carry this same torch with Apple smart glasses, with a focus on fitness?
This post appeared first on AR Insider.
AR Insider & AR Insider
Will Fitness Be a Smart Glasses Killer App?
New Study Reveals 83 Percent of AR Users Engage Monthly
38 percent of U.S. adults have tried mobile AR, and 83 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics.
This post appeared first on AR Insider.
AR Insider & AR Insider
New Study Projects XR Revenue to Exceed $60 Billion by 2030
LOS ANGELES, July 23, 2026: ARtillery Intelligence has released a new report that projects XR revenue to grow from $28.8 billion in 2025 to $60.4…
Continue reading → New Study Projects XR Revenue to Exceed $60 Billion by 2030
This post app… AR Insider & AR Insider
Specs for Your Specs: A Conversation with Snap
After Evan Spiegel unveiled Specs last week, questions were sparked. Fortunately, we got the chance to ask those questions in an AWE panel discussion. Moderated by AR Insider Editor Mike Boland, it dove into the why and how of Specs.
This post appeared… AR Insider & AR Insider
XR Comes Alive in Long Beach: The Best of AWE
AWE USA – the Super Bowl of the XR world – has wrapped in Long Beach. What were the show highlights? We’ve assembled some of the best parts, including day-by-day recaps from our partners at AWE, as well as our own on-site coverage, and top video moment… AR Insider & AR Insider
Apple Reframes AR: It’s About Eyewear, Not Deep Tech
Following demand signals all around us, Apple has reframed its AR play. It’s not about disrupting computing with a face-worn spatial UX, but rather disrupting the $200 billion eyewear market with smart devices. It’s a familiar playbook, given that it d… AR Insider & AR Insider
What’s Driving XR Venture Funding?
After a few years of declines – mostly due to the hangover from circa-2021 „metaverse mania,“ XR venture funding grew 117 percent last year. What’s behind the rebound? We examine the latest data from our research arm.
This post appeared first on AR Ins… AR Insider & AR Insider
Is This Xreal’s iPhone SE Moment?
Xreal’s new aO1 glasses target the low-end of the display glasses spectrum. Arriving in July for $299, will this be Xreal’s iPhone SE moment… and will X be just as popular? Given price sensitivity in AR glasses, and Meta’s success at the low end, thi… AR Insider & AR Insider
Is This Xreal’s iPhone SE Moment?
Xreal’s new aO1 glasses target the low-end of the display glasses spectrum. Arriving in July for $299, will this be Xreal’s iPhone SE moment… and will X be just as popular? Given price sensitivity in AR glasses, and Meta’s success at the low end, thi… AR Insider & AR Insider
New Study Reveals 33 Percent of U.S. Adults Have Tried VR
32 percent of U.S. adults have tried VR, according to ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings and strategic takeaways for XR players & proponents.
This post appeared first on AR In… AR Insider & AR Insider