AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
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Where Are the Biggest Gaps & Opportunities in AR Marketing?
Where Are the Biggest Gaps & Opportunities in AR Marketing?
AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
This post appeared first on A… AR Insider & AR Insider
New Study Reports 2025 XR Funding Reached $3.5 Billion
ARtillery Intelligence calculates global investments in private XR companies in 2025 at $3.5 billion – a 117 percent year-over-year increase. What are top drivers, dynamics, and strategic takeaways?
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What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 50.68 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
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Case Study: AR Tightens Coca-Cola’s Bottling Operations
Hellenic Bottling Company is one of the largest bottlers for Coca-Cola, producing more than two-billion units per year. However, warehouse procedures – such as pallet picking – were outdated. How did AR help them tighten things up?
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New Study Projects XR Revenue to Exceed $61 Billion by 2030
ARtillery Intelligence released a new report that projects XR revenue to grow to $61.4 billion by 2030. How will it get there, and what’s driving it? We examine drivers & dynamics.
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What Are the Biggest Challenges in Immersive Marketing?
AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
This post appeared first on A… AR Insider & AR Insider
What’s VR’s Near-Term Revenue Outlook?
What’s driving VR revenue today and going forward? What players are best positioned? And what strategies are they applying? Our latest Behind the Numbers installment breaks down the latest market sizing figures and factors.
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What is Immersive Marketing and Why Does it Matter?
AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and spatial computing, it lets consumers interact with brands or virtually try on products. What’s driving it today?
This post appeared fir… AR Insider & AR Insider
What Types of AR Experiences Do Consumers Want Most?
Industry chatter about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as engagement figures from mobile…
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