AR glasses will impact several areas of our lives and work – from enterprise productivity to entertainment. As a content consumption device, what role will marketing play, and how will that factor into the evolving ad-media mix?
This post appeared firs… AR Insider & AR Insider
How Will AR Glasses Impact Marketing Strategies?
Will Mobile AR Revenue Reach $36 Billion by 2026?
ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow from $12.45 billion in 2021 to $36.26 billion in 2026, a 23.8 percent compound annual growth rate. We break down the findings for AR Insider readers.
This post… AR Insider & AR Insider
Can VividQ Unlock Holographic AR?
Vergence accommodation conflict and focal mismatch make it difficult for AR glasses to project images at the correct distance and focus. VividQ is cracking the code with its unique approach to computer-generated holography.
This post appeared first on… AR Insider & AR Insider
How Many Consumers Have Tried VR?
23 percent of U.S. adults have tried VR, and 80 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings.
This post appeared first on AR… AR Insider & AR Insider
Case Study: Boosting Online Sales with AR
Where is AR proving its ability to boost eCommerce performance? We dive into the latest case study from NextTech AR solutions, showing the technology’s capacity to elevate customer confidence and conversions.
This post appeared first on AR Insider.
AR Insider & AR Insider
Reality Bytes: Snap, MIT & NFTs
What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.
This post appeared first on AR Insider.
AR Insider & AR Insider
Reality Bytes: Apple, Instagram & Sony
What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.
This post appeared first on AR Insider.
AR Insider & AR Insider
Reality Bytes: Meta, Ford & Fortnite
What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.
This post appeared first on AR Insider.
AR Insider & AR Insider
Reality Bytes: Spotify, Netflix & the Password Revolution
What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.
This post appeared first on AR Insider.
AR Insider & AR Insider