Who uses VR? What are their motivations? And what experiences resonate most? ARtillery Intelligence worked with Thrive Analytics to answer these questions in the latest consumer survey. We summarize takeaways in the latest ARtillery Briefs.
The post AR Briefs, Episode 50: How Do VR Users Really Feel? appeared first on AR Insider.
How much is being spent on paid ad placement to amplify branded AR lenses? And which distribution channels are cultivating the most revenue to do so? Our latest Behind the Numbers installment dives in.
The post Will AR Ad Revenue Reach $6.7 Billion by 2025? appeared first on AR Insider.
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the ongoing metaverse mania.
The post Spatial Beats: More Metaverse Mania appeared first on AR Insider.
Though AR marketing continues to prove its merits among consumer brands, it’s rare to get one to sit down and talk about lessons best practices. We were lucky enough to do this recently with Panera, which we’re highlighting for this week’s XR Talks.
The post XR Talks: Breaking Down AR Marketing Best Practices appeared first on AR Insider.
How do users feel about mobile AR? How often are they using it? And what do they want to see next? In search of answers, we asked them directly. We break down the survey results in the latest Briefs video series.
The post AR Briefs, Episode 49: How Do AR Users Really Feel? appeared first on AR Insider.
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Facebook Reality Labs‘ latest, Nreal’s public company ambitions and Rec Room’s Android launch.
The post Spatial Beats: Facebook, Nreal & More Metaverse Hype appeared first on AR Insider.
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the rampant proliferation of the metaverse as an industry buzzword.
The post Spatial Beats: Metaverse, Metaverse, Metaverse appeared first on AR Insider.
AR can replace push-based brand marketing with experiences that make consumers feel in control. What are best practices in boosting user engagement through immersive storytelling? Guest author Alejandra Rojas breaks it down.
The post Utility, Control and Fun are the Keys to Branded AR appeared first on AR Insider.
What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.
The post Reality Bytes: Pinterest, Facebook & Epic Games appeared first on AR Insider.
Reality Bytes: Fortnite, Square & AR Travel
The post Reality Bytes: Fortnite, Square & AR Travel appeared first on AR Insider.
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