What are top tactics for web AR ad campaigns? This was the topic of a recent heavy hitter panel that we unpack for the latest XR Talks. Following, Part I last week, we dive into Part II tactics & takeaways.
The post Will Web AR Unlock ‘Camera Marketing?’ Part II appeared first on AR Insider.
Niantic’s Lightship is part rebrand of the Real World Platform and part functional transition to an SDK (or ARDK). As such, it will be made available to developers on a broader scale. Moreover, it seals Niantic’s longstanding fate as an AR platform.
The post Niantic’s Seals Its Fate as an AR Platform appeared first on AR Insider.
Wearables revenues could signal Apple’s continued financial motivations to lessen dependence on a maturing iPhone. Moreover, could they warm the world up for AR glasses by conditioning them with headworn hardware? We examine.
The post What’s Apple’s Wearables Master Plan? appeared first on AR Insider.