Global XR consumer spending is projected to grow to U.S. $28.8 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
This post… AR Insider & Mike Boland
How Much Do Consumers Fuel XR Spending Growth?
Case Study: CanonDesign Masters the Art of Virtual Design Collaboration
Most of our enterprise VR case studies focus on immersive training outcomes. But equally important is the technology’s application to design collaboration. How did AEC powerhouse CanonDesign boost effectiveness and lower cost?
This post appeared first … AR Insider & Mike Boland
What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland
What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland
McDonald’s Triples Down on AR Marketing, Part 3
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. In this installment, we look at its Snapchat Lens that promoted a new menu item by letting users interact with a beloved character.
This post appeared fi… AR Insider & Mike Boland
Viture Pro 2 Raises the Stakes For Video Display Glasses
Viture Pro 2 launched this week, joining a robust line of video display glasses from Viture. The device weighs 63 grams and costs $299 – making it a significant evolution from its predecessor.
This post appeared first on AR Insider.
AR Insider & Mike Boland
How Many XR Devices Did Meta Sell in Q2?
What do Meta’s Q2 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Specs Will Get a Chance to Prove Themselves in September
Specs‘ launch date is finally known: September 16th. While the June unveiling previewed the device, we couldn’t try it on and see/feel the UX. And with this type of product, UX is everything. So this will be Specs‘ chance to show its full self.
This p… AR Insider & Mike Boland
Do Smart Glasses Need a Blackberry Moment?
While everyone aims for the most tech-charged XR device and the sector’s iPhone moment, should the near-term target be a BlackBerry moment? This baby-steps approach – seen from the likes of Even Realities – leans into the technical art of the possible … AR Insider & Mike Boland
What’s Driving XR Revenues Today (and Tomorrow)?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post … AR Insider & Mike Boland