While everyone aims for the most tech-charged XR device and the sector’s iPhone moment, should the near-term target be a BlackBerry moment? This baby-steps approach – seen from the likes of Even Realities – leans into the technical art of the possible … AR Insider & Mike Boland
What’s Driving XR Revenues Today (and Tomorrow)?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post … AR Insider & Mike Boland
What’s Driving XR Revenues Today (and Tomorrow)?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post … AR Insider & Mike Boland
Case Study: Walmart Streamlines Training with VR
Walmart’s operational scale means that training employees on new equipment and processes is an expensive endeavor. How did VR help the company streamline training through bits rather than atoms?
This post appeared first on AR Insider.
AR Insider & Mike Boland
Is XR Funding on the Rebound?
After a few years of declines – mostly due to the hangover from circa-2021 „metaverse mania,“ XR venture funding grew 117 percent last year. What’s behind the rebound? We examine the latest data from our research arm.
This post appeared first on AR Ins… AR Insider & Mike Boland
McDonald’s Triples Down on AR Marketing, Part 2
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. In this installment, we look at its AR challenge that prompted users to choose their favorite menu items in a tournament-style bracket.
This post appeare… AR Insider & Mike Boland
Even Realities Hits $1 Billion Valuation on $150 Million Funding Round
Emerging smart glasses player Even Realities has raised $150 million in pre-Series B funding led by Meituan and previous-investor Tencent. The funding round confers a post-money valuation of $1 billion. How will this throw fuel on Even Realities‘ smart… AR Insider & Mike Boland
Case Study: Coca-Cola Eliminates Bottlenecks with Immersive Training
Manufacturing environments need to train new hires to effectively operate equipment… but those environments can be inherently dangerous. Coca-Cola got around this issue with VR training. What were the results?
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AR Insider & Mike Boland
Snapdragon START Lets Eyewear Brands Get into the Game
Launched alongside the splashier Reality Elite at AWE, Qualcomm’s START program lowers barriers to entry for the growing crop of eyewear brands angling to get…
Continue reading → Snapdragon START Lets Eyewear Brands Get into the Game… AR Insider & Mike Boland
VITURE’s Enterprise Expansion: Hands on with Helix
Viture has propelled the momentous video display glasses category, which is mostly a consumer play. But now it’s expanding into enterprise with the NVIDIA-fueled Helix. We went hands-on with the device at AWE.
This post appeared first on AR Insider.
AR Insider & Mike Boland