Qualcomm has launched the next phase of XR processing from the AWE stage. Known as Reality Elite, the new branding and capabilities were unveiled by VP and GM of XR, Ziad Asghar, and it will get its first chance to shine in Xreal’s Project Aura.
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Snapdragon Reality Elite Sparks Qualcomm’s Next Phase of XR
Snap’s Long-Awaited Consumer Specs Step Into the Light
After much anticipation in the AR world, Snap CEO Evan Spiegel unveiled the company’s consumer-focused AR glasses. With the streamlined „Specs“ moniker, the device will be the center of Snap’s AR universe going forward.
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Will Apple’s Classic Late Market Entrance (and Eventual Dominance) Apply In AI?
wo years after its splashy Apple Intelligence unveiling, and lots of handwringing since, Apple has made good on its AI promise. At WWDC, it painted a more tangible picture of AI’s integration across iThings. Will this be a classic late-market entrance … AR Insider & Mike Boland
What’s VR’s Current Penetration, Who’s Using It, and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data, and we break down results.
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Case Study: McDonald’s Triples Down on AR Marketing
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. We’ll examine them one at a time, starting here with its gamified AR challenge that prompted users to literally sing for their dinner.
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Survey: What Social AR Apps are Used Most?
When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned? We unpack original survey data from ARtillery Intelligence and Thrive Analytics.
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Case Study: AR Enables Healthcare Pros to Cover More Ground
Like many healthcare organizations, Provide Community is challenged by strained resources and antiquated workflows. So it turned to AR to help empower its clinicians to run faster. What were the results?
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AR Insider & Mike Boland
How Much Do Brands Spend on Immersive Marketing?
Brands spend an estimated $6.6 billion on immersive marketing, growing to $10.3 billion by 2030. What’s driving that today, and where’s it headed? We break down original forecasting data in the latest Behind the Numbers.
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Google’s Intelligent-Eyewear Road Map Materializes
This year’s Google I/O keynote was a typical procession of new products, expectedly infused with Gemini. That includes the smart glasses and XR headsets being built around Android XR. We examine the road map knowns and unknowns.
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What is ‘B2B2C’ Spending in XR, and What’s Driving it?
While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?
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