AR has lots of positive demand signals and performance metrics in brand marketing. But there are also adoption speed bumps here and there. We examine the latest challenges in this week’s Behind the Numbers.
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AR Insider & Mike Boland
Survey: What’s Keeping AR Non-Users Away?
From Specs to Subscribers: Snap’s Revenue Diversification, Part 2
Since we wrote about Snap’s revenue diversification moves in Part 1 of this series – including a $1 billion run rate for subscription products – there have been additional points of validation, including Wall Street favor. What will this mean for consu… AR Insider & Mike Boland
Case Study: AR Streamlines Field Support & Maintenence
Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands that use AR to promote products in…
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How Much Do Enterprises Spend on XR?
After the last installment of this series looked at consumer XR spending, we switch gears in this installment to dive into enterprise spending. When it comes to the art of immersive enterprise productivity, how big is it, and what’s driving it?
This p… AR Insider & Mike Boland
Snap Q1 Earnings: The AR Highlight Reel
Snap announced Q1 earnings, including 12 percent year-over-year revenue growth. But how did mobile AR play a role in driving that growth, and what’s the outlook for Snap’s faceworn future? We highlight AR moments from the earnings call.
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How Many XR Devices Did Meta Sell in Q1?
What do Meta’s Q1 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
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AR Insider & Mike Boland
How Much Do Consumers Spend on XR?
Global XR consumer spending is projected to grow to U.S. $27.62 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
This pos… AR Insider & Mike Boland
VITURE Beast Sets New Standard for Video Display Glasses
VITURE Beast this week sets a new bar for color, brightness, and field of view. It boasts 1250 nits of peak brightness and displays that simulate a 174-inch screen at 12 feet away. Where does it fit in the spatial spectrum?
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What’s Behind Snap’s AR Road Map?
One of the most anticipated moments in 2026’s XR calendar will be the launch of consumer Specs. They will represent the next generation of Snap’s erstwhile developer-only spectacles. We break down the competitive dynamics.
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Lessons from Rec Room’s Demise and Approaching XR as an Artist
What are the lessons from Rec Room’s demise? And what are the benefits of approaching spatial computing as an artist as opposed to an engineer? These were a few topics on the latest episode of the AI/XR podcast, where we were honored to join as a guest… AR Insider & Mike Boland