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What is ‘B2B2C’ Spending in XR, and What’s Driving it?

While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?

This post appeared first on AR Insider.

Filed under: ARtillery Intelligence,behind the numbers,data,Features,transfer,Trend Analysis - @ 18. Mai 2026 14:00

 
 
 
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