Most of our enterprise VR case studies focus on immersive training outcomes. But equally important is the technology’s application to design collaboration. How did AEC powerhouse CanonDesign boost effectiveness and lower cost?
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Case Study: CanonDesign Masters the Art of Virtual Design Collaboration
McDonald’s Triples Down on AR Marketing, Part 3
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. In this installment, we look at its Snapchat Lens that promoted a new menu item by letting users interact with a beloved character.
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Viture Pro 2 Raises the Stakes For Video Display Glasses
Viture Pro 2 launched this week, joining a robust line of video display glasses from Viture. The device weighs 63 grams and costs $299 – making it a significant evolution from its predecessor.
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AR Insider & Mike Boland
Specs Will Get a Chance to Prove Themselves in September
Specs‘ launch date is finally known: September 16th. While the June unveiling previewed the device, we couldn’t try it on and see/feel the UX. And with this type of product, UX is everything. So this will be Specs‘ chance to show its full self.
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Case Study: Walmart Streamlines Training with VR
Walmart’s operational scale means that training employees on new equipment and processes is an expensive endeavor. How did VR help the company streamline training through bits rather than atoms?
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AR Insider & Mike Boland
McDonald’s Triples Down on AR Marketing, Part 2
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. In this installment, we look at its AR challenge that prompted users to choose their favorite menu items in a tournament-style bracket.
This post appeare… AR Insider & Mike Boland
Case Study: Coca-Cola Eliminates Bottlenecks with Immersive Training
Manufacturing environments need to train new hires to effectively operate equipment… but those environments can be inherently dangerous. Coca-Cola got around this issue with VR training. What were the results?
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AR Insider & Mike Boland
Case Study: AR Enables Healthcare Pros to Cover More Ground
Like many healthcare organizations, Provide Community is challenged by strained resources and antiquated workflows. So it turned to AR to help empower its clinicians to run faster. What were the results?
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AR Insider & Mike Boland
How Much Do Brands Spend on Immersive Marketing?
Brands spend an estimated $6.6 billion on immersive marketing, growing to $10.3 billion by 2030. What’s driving that today, and where’s it headed? We break down original forecasting data in the latest Behind the Numbers.
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What is ‘B2B2C’ Spending in XR, and What’s Driving it?
While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?
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