During Specs official launch, the big reveal was Specs Intelligence – a layer that brings AI capabilities to Specs, enabling smart agents for face-worn ambient computing.
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AR Insider & Mike Boland
Specs Launch in L.A. with an AI Twist
EA Sports Gets in the Game with TikTok Effects
To embody its history in its promotional efforts for the U.S. Open, the USTA looked to AR. With a set of lenses across social AR platforms, it reached 8 million impressions. What are the lessons and tactical takeaways?
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Viture’s Phantom Beast Melds Form and Function
VITURE is back with another special edition – this time involving a variation on its Beast XR glasses. The new Phantom Beast carries a kung fu punk aesthetic through a collaboration with Phantom Blade Zero-studio S-GAME.
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How Closely Does XR Follow Broader Trends in Tech Funding?
There’s a close resemblance between the XR funding picture and broader tech investing. That includes year-over-year fluctuations and trending. Though it happens on a much smaller scale, XR follows the same patterns.
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The U.S. Tennis Association Achieves 8 Million Impressions with AR
To embody its history in its promotional efforts for the U.S. Open, the USTA looked to AR. With a set of lenses across social AR platforms, it reached 8 million impressions. What are the lessons and tactical takeaways?
This post appeared first on AR In… AR Insider & Mike Boland
Case Study: CanonDesign Masters the Art of Virtual Design Collaboration
Most of our enterprise VR case studies focus on immersive training outcomes. But equally important is the technology’s application to design collaboration. How did AEC powerhouse CanonDesign boost effectiveness and lower cost?
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McDonald’s Triples Down on AR Marketing, Part 3
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. In this installment, we look at its Snapchat Lens that promoted a new menu item by letting users interact with a beloved character.
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Viture Pro 2 Raises the Stakes For Video Display Glasses
Viture Pro 2 launched this week, joining a robust line of video display glasses from Viture. The device weighs 63 grams and costs $299 – making it a significant evolution from its predecessor.
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AR Insider & Mike Boland
Specs Will Get a Chance to Prove Themselves in September
Specs‘ launch date is finally known: September 16th. While the June unveiling previewed the device, we couldn’t try it on and see/feel the UX. And with this type of product, UX is everything. So this will be Specs‘ chance to show its full self.
This p… AR Insider & Mike Boland
Case Study: Walmart Streamlines Training with VR
Walmart’s operational scale means that training employees on new equipment and processes is an expensive endeavor. How did VR help the company streamline training through bits rather than atoms?
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AR Insider & Mike Boland