While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?
This post appeared first on A… AR Insider & Mike Boland
What is ‘B2B2C’ Spending in XR, and What’s Driving it?
What Are the Biggest Challenges in Immersive Marketing?
AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
This post appeared first on A… AR Insider & AR Insider
What’s Driving XR Revenues Today?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post… AR Insider & Mike Boland
What’s the Spatial Computing Revenue Outlook?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post… AR Insider & Mike Boland
How Much Do Enterprises Spend on VR?
What do enterprises spend on VR? We’re talking about headsets and the experiences that run on those headsets. Our latest Behind the Numbers installment breaks down original market-sizing data from our research arm, ARtillery Intelligence.
This post ap… AR Insider & Mike Boland
What’s the Consumer Spending Outlook for VR?
What do consumers spend on VR? We’re talking about headsets and the experiences that run on those headsets. Our latest Behind the Numbers installment breaks down original market-sizing data from our research arm, ARtillery Intelligence.
This post appe… AR Insider & Mike Boland
XR Lessons: VR < AR… But It Isn’t Dead
One thing clear from Meta’s quarterly earnings throughout 2025 is that AR is outpacing VR in consumer markets. But the resulting hot take in the tech press is that VR is dead… which is misguided. We examine the evidence.
This post appeared first on … AR Insider & Mike Boland
XR Lessons: Communications is the Killer App
Communications, like messaging, is sticky, high-frequency, and multi-user, which accelerates adoption via network effect. But most of all, it’s established, understood, and it exists today. It’s the anti-metaverse.
This post appeared first on AR Inside… AR Insider & Mike Boland
What’s the Device Sales Outlook for VR?
Because hardware is a primary component of VR revenues – and the foundation for software revenue – device unit sales are a key factor for VR industry health. We dive into the latest estimates from our research arm, ARtillery Intelligence.
This post app… AR Insider & Mike Boland
XR’s Hard-Fought Lessons: Practice the Art of the Possible
Rather than overly-ambitious attempts at futuristic XR, today’s top devices are honest with themselves about what the underlying technology can and can’t do. This is ‚the art of the possible‘ and is broken down in the latest in our series on XR lessons… AR Insider & Mike Boland