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How Much Do Consumers Fuel XR Spending Growth?

Global XR consumer spending is projected to grow to U.S. $28.8 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
This post… AR Insider & Mike Boland

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What’s XR’s Device Sales Outlook?

XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland

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What’s XR’s Device Sales Outlook?

XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland

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Viture Pro 2 Raises the Stakes For Video Display Glasses

Viture Pro 2 launched this week, joining a robust line of video display glasses from Viture. The device weighs 63 grams and costs $299 – making it a significant evolution from its predecessor.
This post appeared first on AR Insider.
AR Insider & Mike Boland

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How Many XR Devices Did Meta Sell in Q2?

What do Meta’s Q2 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
This post appeared first on AR Insider.
AR Insider & Mike Boland

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Specs Will Get a Chance to Prove Themselves in September

Specs‘ launch date is finally known: September 16th. While the June unveiling previewed the device, we couldn’t try it on and see/feel the UX. And with this type of product, UX is everything. So this will be Specs‘ chance to show its full self.
This p… AR Insider & Mike Boland

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Is XR Funding on the Rebound?

After a few years of declines – mostly due to the hangover from circa-2021 „metaverse mania,“ XR venture funding grew 117 percent last year. What’s behind the rebound? We examine the latest data from our research arm.
This post appeared first on AR Ins… AR Insider & Mike Boland

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Specs for Your Specs: A Conversation with Snap

After Evan Spiegel unveiled Specs last week, questions were sparked. Fortunately, we got the chance to ask those questions in an AWE panel discussion. Moderated by AR Insider Editor Mike Boland, it dove into the why and how of Specs.
This post appeared… AR Insider & AR Insider

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XR Comes Alive in Long Beach: The Best of AWE

AWE USA – the Super Bowl of the XR world – has wrapped in Long Beach. What were the show highlights? We’ve assembled some of the best parts, including day-by-day recaps from our partners at AWE, as well as our own on-site coverage, and top video moment… AR Insider & AR Insider

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VITURE’s Enterprise Expansion: Hands on with Helix

Viture has propelled the momentous video display glasses category, which is mostly a consumer play. But now it’s expanding into enterprise with the NVIDIA-fueled Helix. We went hands-on with the device at AWE.
This post appeared first on AR Insider.
AR Insider & Mike Boland