A through line at Snapdragon Summit was Qualcomm’s latest initiative: personal AI. What does this entail and how will XR be a key piece of the puzzle? We had the chance to sit down with the company’s XR and personal AI lead to find out.
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What is Personal AI?: A Conversation with Qualcomm
Thinner, Lighter, Better: Meta VR Glasses Review Roundup
Meta has switched things up with the new Meta VR Glasses unveiled last week. Not only are they branded differently – dropping the Quest convention first launched in 2019 – but it’s a fundamentally different approach to VR. We round up our favorite revi… AR Insider & AR Insider
Live at Snapdragon Summit: Qualcomm Powers Personal AI
A driving principle in Qualcomm’s endeavors to prime the agentic age is what it calls personal AI. This supports a world in which users‘ many devices – phones, watches, glasses – ingest contextual and permissioned data that empowers agents to do their … AR Insider & Mike Boland
Live at Snapdragon Summit: Qualcomm Primes the Agentic Era
We’re moving from the era of apps to the era of agents. Agentic AI will act for users, trained on their hopes and dreams, to do the things they now do on apps. This is a principle on which Qualcomm is building its business.
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Viture Expands into Intelligent Eyewear with VONDER
Erstwhile specializing in entertainment-centric video display glasses, Viture is expanding into intelligent eyewear. Known as VONDER, its new line of AI glasses prioritizes subtle and ambient AI interactions.
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AR Insider & AR Insider
Viture Expands into Intelligent Eyewear with VONDER
Erstwhile specializing in entertainment-centric video display glasses, Viture is expanding into intelligent eyewear. Known as VONDER, its new line of AI glasses prioritizes subtle and ambient AI interactions.
This post appeared first on AR Insider.
AR Insider & AR Insider
The Dawn of Intuitive Computing: Hands-on with Specs
We were fortunate enough to be among the few invited to demo Specs. The short version: Specs could mark the dawn of a long-unfulfilled AR promise, or what Evan Spiegel is calling ‚intuitive computing.‘
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AR Insider & Mike Boland
Specs Launch in L.A. with an AI Twist
During Specs official launch, the big reveal was Specs Intelligence – a layer that brings AI capabilities to Specs, enabling smart agents for face-worn ambient computing.
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AR Insider & Mike Boland
EA Sports Gets in the Game with TikTok Effects
To embody its history in its promotional efforts for the U.S. Open, the USTA looked to AR. With a set of lenses across social AR platforms, it reached 8 million impressions. What are the lessons and tactical takeaways?
This post appeared first on AR In… AR Insider & Mike Boland
How Much is Spent on Immersive Marketing?
Brands spend an estimated $6.6 billion on immersive marketing, growing to $10.3 billion by 2030. What’s driving that today, and where’s it headed? We break down original forecasting data in the latest Behind the Numbers.
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