Qualcomm has launched the next phase of XR processing from the AWE stage. Known as Reality Elite, the new branding and capabilities were unveiled by VP and GM of XR, Ziad Asghar, and it will get its first chance to shine in Xreal’s Project Aura.
This p… AR Insider & Mike Boland
Snapdragon Reality Elite Sparks Qualcomm’s Next Phase of XR
Snap’s Long-Awaited Consumer Specs Step Into the Light
After much anticipation in the AR world, Snap CEO Evan Spiegel unveiled the company’s consumer-focused AR glasses. With the streamlined „Specs“ moniker, the device will be the center of Snap’s AR universe going forward.
This post appeared first on AR I… AR Insider & Mike Boland
Lake Austin Luxury: How a Developer Presold $500M in Real Estate with VR
VR is often theorized as a good sales tool for consumers to visualize everything from couches to cars. But one Austin developer is actually doing it, and he pre-sold $500M in real estate. Emily Olman goes on site.
This post appeared first on AR Insider.
AR Insider & Emily Olman
What’s VR’s Current Penetration, Who’s Using It, and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data, and we break down results.
This post a… AR Insider & Mike Boland
New Study Reveals 33 Percent of U.S. Adults Have Tried VR
32 percent of U.S. adults have tried VR, according to ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings and strategic takeaways for XR players & proponents.
This post appeared first on AR In… AR Insider & AR Insider
How Much Do Brands Spend on Immersive Marketing?
Brands spend an estimated $6.6 billion on immersive marketing, growing to $10.3 billion by 2030. What’s driving that today, and where’s it headed? We break down original forecasting data in the latest Behind the Numbers.
This post appeared first on AR… AR Insider & Mike Boland
Google’s Intelligent-Eyewear Road Map Materializes
This year’s Google I/O keynote was a typical procession of new products, expectedly infused with Gemini. That includes the smart glasses and XR headsets being built around Android XR. We examine the road map knowns and unknowns.
This post appeared firs… AR Insider & Mike Boland
What is ‘B2B2C’ Spending in XR, and What’s Driving it?
While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?
This post appeared first on A… AR Insider & Mike Boland
From Specs to Subscribers: Snap’s Revenue Diversification, Part 2
Since we wrote about Snap’s revenue diversification moves in Part 1 of this series – including a $1 billion run rate for subscription products – there have been additional points of validation, including Wall Street favor. What will this mean for consu… AR Insider & Mike Boland
How Much Do Enterprises Spend on XR?
After the last installment of this series looked at consumer XR spending, we switch gears in this installment to dive into enterprise spending. When it comes to the art of immersive enterprise productivity, how big is it, and what’s driving it?
This p… AR Insider & Mike Boland