After the last installment of this series looked at consumer XR spending, we switch gears in this installment to dive into enterprise spending. When it comes to the art of immersive enterprise productivity, how big is it, and what’s driving it?
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How Much Do Enterprises Spend on XR?
Snap Q1 Earnings: The AR Highlight Reel
Snap announced Q1 earnings, including 12 percent year-over-year revenue growth. But how did mobile AR play a role in driving that growth, and what’s the outlook for Snap’s faceworn future? We highlight AR moments from the earnings call.
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How Many XR Devices Did Meta Sell in Q1?
What do Meta’s Q1 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
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AR Insider & Mike Boland
How Much Do Consumers Spend on XR?
Global XR consumer spending is projected to grow to U.S. $27.62 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
This pos… AR Insider & Mike Boland
New Study Reports 2025 XR Funding Reached $3.5 Billion
ARtillery Intelligence calculates global investments in private XR companies in 2025 at $3.5 billion – a 117 percent year-over-year increase. What are top drivers, dynamics, and strategic takeaways?
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VITURE Beast Sets New Standard for Video Display Glasses
VITURE Beast this week sets a new bar for color, brightness, and field of view. It boasts 1250 nits of peak brightness and displays that simulate a 174-inch screen at 12 feet away. Where does it fit in the spatial spectrum?
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What’s Behind Snap’s AR Road Map?
One of the most anticipated moments in 2026’s XR calendar will be the launch of consumer Specs. They will represent the next generation of Snap’s erstwhile developer-only spectacles. We break down the competitive dynamics.
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Lessons from Rec Room’s Demise and Approaching XR as an Artist
What are the lessons from Rec Room’s demise? And what are the benefits of approaching spatial computing as an artist as opposed to an engineer? These were a few topics on the latest episode of the AI/XR podcast, where we were honored to join as a guest… AR Insider & Mike Boland
Qualcomm Inks Multi-Year Deal To Power Specs Inc. Devices
Qualcomm has inked a multi-year deal to be the official system-on-a-chip provider for Specs, Inc. What does the collaboration mean for both companies and the next phases of highly-dimensional consumer AR glasses?
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AR Insider & Mike Boland
From Audible to Augmented: Charting the Spatial Spectrum
As XR evolves, it continues to branch into several form factors. This moves beyond the traditional linear graph that positions VR at one end, AR at the other, and mixed reality in the middle. We chart the spatial spectrum as it stands today.
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