Global XR consumer spending is projected to grow to U.S. $28.8 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
This post… AR Insider & Mike Boland
How Much Do Consumers Fuel XR Spending Growth?
What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland
What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland
How Many XR Devices Did Meta Sell in Q2?
What do Meta’s Q2 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
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AR Insider & Mike Boland
New Study Reveals 83 Percent of AR Users Engage Monthly
38 percent of U.S. adults have tried mobile AR, and 83 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics.
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AR Insider & AR Insider
What’s Driving XR Revenues Today (and Tomorrow)?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post … AR Insider & Mike Boland
What’s Driving XR Revenues Today (and Tomorrow)?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post … AR Insider & Mike Boland
New Study Projects XR Revenue to Exceed $60 Billion by 2030
LOS ANGELES, July 23, 2026: ARtillery Intelligence has released a new report that projects XR revenue to grow from $28.8 billion in 2025 to $60.4…
Continue reading → New Study Projects XR Revenue to Exceed $60 Billion by 2030
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Is XR Funding on the Rebound?
After a few years of declines – mostly due to the hangover from circa-2021 „metaverse mania,“ XR venture funding grew 117 percent last year. What’s behind the rebound? We examine the latest data from our research arm.
This post appeared first on AR Ins… AR Insider & Mike Boland
What’s VR’s Current Penetration, Who’s Using It, and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data, and we break down results.
This post a… AR Insider & Mike Boland