How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data, and we break down results.
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What’s VR’s Current Penetration, Who’s Using It, and How Often?
What’s Driving XR Venture Funding?
After a few years of declines – mostly due to the hangover from circa-2021 „metaverse mania,“ XR venture funding grew 117 percent last year. What’s behind the rebound? We examine the latest data from our research arm.
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Survey: What Social AR Apps are Used Most?
When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned? We unpack original survey data from ARtillery Intelligence and Thrive Analytics.
This po… AR Insider & Mike Boland
New Study Reveals 33 Percent of U.S. Adults Have Tried VR
32 percent of U.S. adults have tried VR, according to ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings and strategic takeaways for XR players & proponents.
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How Much Do Brands Spend on Immersive Marketing?
Brands spend an estimated $6.6 billion on immersive marketing, growing to $10.3 billion by 2030. What’s driving that today, and where’s it headed? We break down original forecasting data in the latest Behind the Numbers.
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What is ‘B2B2C’ Spending in XR, and What’s Driving it?
While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?
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Survey: What’s Keeping AR Non-Users Away?
AR has lots of positive demand signals and performance metrics in brand marketing. But there are also adoption speed bumps here and there. We examine the latest challenges in this week’s Behind the Numbers.
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AR Insider & Mike Boland
How Much Do Enterprises Spend on XR?
After the last installment of this series looked at consumer XR spending, we switch gears in this installment to dive into enterprise spending. When it comes to the art of immersive enterprise productivity, how big is it, and what’s driving it?
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How Many XR Devices Did Meta Sell in Q1?
What do Meta’s Q1 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
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AR Insider & Mike Boland
How Much Do Consumers Spend on XR?
Global XR consumer spending is projected to grow to U.S. $27.62 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
This pos… AR Insider & Mike Boland