Global XR consumer spending is projected to grow to U.S. $27.62 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
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How Much Do Consumers Spend on XR?
New Study Reports 2025 XR Funding Reached $3.5 Billion
ARtillery Intelligence calculates global investments in private XR companies in 2025 at $3.5 billion – a 117 percent year-over-year increase. What are top drivers, dynamics, and strategic takeaways?
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What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 50.68 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
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New Study Projects XR Revenue to Exceed $61 Billion by 2030
ARtillery Intelligence released a new report that projects XR revenue to grow to $61.4 billion by 2030. How will it get there, and what’s driving it? We examine drivers & dynamics.
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What’s VR’s Near-Term Revenue Outlook?
What’s driving VR revenue today and going forward? What players are best positioned? And what strategies are they applying? Our latest Behind the Numbers installment breaks down the latest market sizing figures and factors.
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What’s Driving XR Revenues Today?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
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What Types of AR Experiences Do Consumers Want Most?
Industry chatter about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as engagement figures from mobile…
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What’s the Spatial Computing Revenue Outlook?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post… AR Insider & Mike Boland
How Much Do Enterprises Spend on VR?
What do enterprises spend on VR? We’re talking about headsets and the experiences that run on those headsets. Our latest Behind the Numbers installment breaks down original market-sizing data from our research arm, ARtillery Intelligence.
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How Much are Consumers Willing to Pay for AR Apps & Experiences?
How much are consumers willing to pay for mobile AR apps and experiences? We tackle price-sensitivity dynamics from the latest consumer survey research from ARtillery Intelligence and Thrive Analytics.
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AR Insider & Mike Boland