What do consumers spend on VR? We’re talking about headsets and the experiences that run on those headsets. Our latest Behind the Numbers installment breaks down original market-sizing data from our research arm, ARtillery Intelligence.
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What’s the Consumer Spending Outlook for VR?
Survey: How Satisfied are Mobile AR Users?
How are consumers liking mobile AR experiences overall? And what types of experiences do they like most? We break down original survey data from our research arm, ARtillery Intelligence.
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Survey: What are the Most Popular AR Access Points?
Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as engagement figures from mobile…
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What’s the Device Sales Outlook for VR?
Because hardware is a primary component of VR revenues – and the foundation for software revenue – device unit sales are a key factor for VR industry health. We dive into the latest estimates from our research arm, ARtillery Intelligence.
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How Many XR Devices Did Meta Sell in Q4?
Meta announced Q4 earnings last week, including $59.9 billion in revenue, up 24 percent year-over-year. Revenue performance continues to be driven by AI-fueled ad targeting.…
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Survey: Who’s Using Mobile AR and How Often?
39 percent of U.S. adults have used AR at least once according to our latest survey. But how often are they using it? We drill into survey sentiments in the latest Behind the Numbers installment.
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What’s the Near-Term VR Revenue Outlook?
What’s driving VR revenue today and going forward? What players are best positioned? And what strategies are they applying? Our latest Behind the Numbers installment breaks down the latest market sizing figures and factors.
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New Study Projects XR Revenue to Exceed $57 Billion by 2029
ARtillery Intelligence released a new report that projects XR revenue to grow to $57.6 billion by 2029. How will it get there and what’s driving it? We examine drivers & dynamics.
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Survey: Who Are the Most Likely VR Converts?
After exploring survey results from both VR users and non-users, we now shift gears to look at the full sample. Specifically, how does this combined group’s survey responses signal VR’s health in the near term?
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AR Insider & Mike Boland
New Study Projects Headworn AR Revenue to Reach $14 Billion by 2029
How big is the AR glasses market today and what are its revenue projections? ARtillery Intelligence’s latest forecast dives into AR glasses and all their revenue subsegments.
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