AR marketing gets lots of attention including things like virtual product try-ons. But what are the moving parts that bring it all together. We examine the AR marketing stack in our latest report excerpt.
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AR Insider & Mike Boland
What Are Key Ingredients in the AR Marketing Stack?
What is AR Marketing and Why Does it Matter?
AR has spawned several sub-segments. Among them is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
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AR Insider & Mike Boland
What’s the XR Device Sales Outlook?
When it comes to AR and VR devices, what are projected annual sales and installed bases? And which device classes are leading the way? Our latest Behind the Numbers installment dives in.
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AR Insider & Mike Boland
How Does Snap Scan Fit into the AR Master Plan?
Snap is intent on AR as a core part of its feature mix, and its revenue model. But how does visual search – a flavor of AR – manifest in Snap Scan? And how does it all fit into Snap’s AR master plan?
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AR Insider & Mike Boland
What Lies on AR’s Longer-Term Horizon?
When will we get all-day AR glasses that offer graphically robust UX and stylistic viability? That combination isn’t possible today, but when will it be? We gather evidence and sentiments from tech leaders.
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AR Insider & Mike Boland
How Much is Spent on Immersive Shopping Enablement?
How much do brands spend on software that enables immersive product visualizations such as virtual try-ons? Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence.
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How Does AR Elevate Social Commerce?
„Shoppable“ content shifts product marketing down the purchase funnel for measurable conversions. And when combined with AR to visualize products, it’s a powerful one-two punch. We examine the evidence.
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AR Insider & Mike Boland
How Much is Spent on Consumer XR App & Game Development
How much is spent on software and developer tools to build XR entertainment & gaming experiences? Our latest Behind the Numbers installment unpacks original data from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
How is Niantic Feuling Geospatial AR?
Niantic’s Lightship ARDK builds on the concept of a visual positioning system. Rather than GPS, it uses visual signals to localize a given device. How will this fuel the promise of geospatial AR?
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AR Insider & Mike Boland
AR’s Elusive Use Case: Language Translation
One of the ongoing challenges in AR is to find killer app(s). One possible candidate was hinted at a Google event last year: foreign-language translation. What does this entail and how big could the market be?
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AR Insider & Mike Boland