To embody its history in its promotional efforts for the U.S. Open, the USTA looked to AR. With a set of lenses across social AR platforms, it reached 8 million impressions. What are the lessons and tactical takeaways?
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The U.S. Tennis Association Achieves 8 Million Impressions with AR
How Much Do Consumers Fuel XR Spending Growth?
Global XR consumer spending is projected to grow to U.S. $28.8 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
This post… AR Insider & Mike Boland
Case Study: CanonDesign Masters the Art of Virtual Design Collaboration
Most of our enterprise VR case studies focus on immersive training outcomes. But equally important is the technology’s application to design collaboration. How did AEC powerhouse CanonDesign boost effectiveness and lower cost?
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What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland
What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland
McDonald’s Triples Down on AR Marketing, Part 3
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. In this installment, we look at its Snapchat Lens that promoted a new menu item by letting users interact with a beloved character.
This post appeared fi… AR Insider & Mike Boland
New Study Reveals 83 Percent of AR Users Engage Monthly
38 percent of U.S. adults have tried mobile AR, and 83 percent of those do so at least monthly. These results flow from ARtillery Intelligence’s latest original survey research with Thrive Analytics.
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What’s Driving XR Revenues Today (and Tomorrow)?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post … AR Insider & Mike Boland
What’s Driving XR Revenues Today (and Tomorrow)?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post … AR Insider & Mike Boland
Case Study: Walmart Streamlines Training with VR
Walmart’s operational scale means that training employees on new equipment and processes is an expensive endeavor. How did VR help the company streamline training through bits rather than atoms?
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AR Insider & Mike Boland