Walmart’s operational scale means that training employees on new equipment and processes is an expensive endeavor. How did VR help the company streamline training through bits rather than atoms?
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AR Insider & Mike Boland
Case Study: Walmart Streamlines Training with VR
New Study Projects XR Revenue to Exceed $60 Billion by 2030
LOS ANGELES, July 23, 2026: ARtillery Intelligence has released a new report that projects XR revenue to grow from $28.8 billion in 2025 to $60.4…
Continue reading → New Study Projects XR Revenue to Exceed $60 Billion by 2030
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Is XR Funding on the Rebound?
After a few years of declines – mostly due to the hangover from circa-2021 „metaverse mania,“ XR venture funding grew 117 percent last year. What’s behind the rebound? We examine the latest data from our research arm.
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McDonald’s Triples Down on AR Marketing, Part 2
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. In this installment, we look at its AR challenge that prompted users to choose their favorite menu items in a tournament-style bracket.
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Case Study: Coca-Cola Eliminates Bottlenecks with Immersive Training
Manufacturing environments need to train new hires to effectively operate equipment… but those environments can be inherently dangerous. Coca-Cola got around this issue with VR training. What were the results?
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AR Insider & Mike Boland
What’s VR’s Current Penetration, Who’s Using It, and How Often?
How is VR resonating with consumers? How often are they using it? How satisfied are they? And how much are they willing to pay for it? A recent ARtillery Intelligence report features original consumer survey data, and we break down results.
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What’s Driving XR Venture Funding?
After a few years of declines – mostly due to the hangover from circa-2021 „metaverse mania,“ XR venture funding grew 117 percent last year. What’s behind the rebound? We examine the latest data from our research arm.
This post appeared first on AR Ins… AR Insider & AR Insider
Case Study: McDonald’s Triples Down on AR Marketing
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. We’ll examine them one at a time, starting here with its gamified AR challenge that prompted users to literally sing for their dinner.
This post appeared… AR Insider & Mike Boland
Survey: What Social AR Apps are Used Most?
When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned? We unpack original survey data from ARtillery Intelligence and Thrive Analytics.
This po… AR Insider & Mike Boland
New Study Reveals 33 Percent of U.S. Adults Have Tried VR
32 percent of U.S. adults have tried VR, according to ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings and strategic takeaways for XR players & proponents.
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