32 percent of U.S. adults have tried VR, according to ARtillery Intelligence’s latest original survey research with Thrive Analytics. We break down the findings and strategic takeaways for XR players & proponents.
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New Study Reveals 33 Percent of U.S. Adults Have Tried VR
Case Study: AR Enables Healthcare Pros to Cover More Ground
Like many healthcare organizations, Provide Community is challenged by strained resources and antiquated workflows. So it turned to AR to help empower its clinicians to run faster. What were the results?
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AR Insider & Mike Boland
How Much Do Brands Spend on Immersive Marketing?
Brands spend an estimated $6.6 billion on immersive marketing, growing to $10.3 billion by 2030. What’s driving that today, and where’s it headed? We break down original forecasting data in the latest Behind the Numbers.
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Where Are the Biggest Gaps & Opportunities in AR Marketing?
AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
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Where Are the Biggest Gaps & Opportunities in AR Marketing?
AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
This post appeared first on A… AR Insider & AR Insider
What is ‘B2B2C’ Spending in XR, and What’s Driving it?
While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?
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Survey: What’s Keeping AR Non-Users Away?
AR has lots of positive demand signals and performance metrics in brand marketing. But there are also adoption speed bumps here and there. We examine the latest challenges in this week’s Behind the Numbers.
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AR Insider & Mike Boland
Case Study: AR Streamlines Field Support & Maintenence
Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands that use AR to promote products in…
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How Much Do Enterprises Spend on XR?
After the last installment of this series looked at consumer XR spending, we switch gears in this installment to dive into enterprise spending. When it comes to the art of immersive enterprise productivity, how big is it, and what’s driving it?
This p… AR Insider & Mike Boland
How Much Do Consumers Spend on XR?
Global XR consumer spending is projected to grow to U.S. $27.62 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
This pos… AR Insider & Mike Boland