Qualcomm Unveils Reference Design for AR Wearables Running on Snapdragon XR2

Following its dominance as a provider of silicon for smartphones, Qualcomm is eager to replicate that ubiquity with not only processors for augmented reality headsets but also reference designs to give device makers a head start.

On Tuesday, in place… Next Reality & Tommy Palladino

Magic Leap Hosting LEAP Developer Days at Magic Leap HQ in May

Despite the cancellation of Mobile World Congress and several high-profile companies pulling out of the upcoming Game Developers Conference, Magic Leap is pushing forward with hosting its own developer conference.

Instead of organizing a major public… Next Reality & Tommy Palladino

Market Reality: HTC Vive Concept Smartglasses, Coronavirus Hits Apple, Holographic Celebs, & Snapchat Ground Effects

The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.

After the cancellation of Mobile World Congress due to the virus outbreak, HTC proceeded with it… Next Reality & Tommy Palladino

Snapchat Evolves the Foundation of Its AR Capabilities with Ground Transformation Lenses

The sky is the limit when it comes to augmented reality, but Snapchat’s latest innovation is keeping its AR platform grounded.

On Thursday, the company published a pair of new Lenses that highlight its new ground transformation technology.

Don’t Mis… Next Reality & Tommy Palladino

Wilder vs. Fury Boxing Rematch Will Feature an AR Experience & Sponsorship via a UFC Legend

As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.

On Saturday, the much-hyped rematch between challenger Tyson Fury and champio… Next Reality & Tommy Palladino