Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressi… Next Reality & Tommy Palladino
Facebook’s AR/VR Chief Andrew Bosworth Tapped as New CTO
If the importance of augmented reality and VR hardware to Facebook’s future wasn’t already clear enough, a shake-up in the executive ranks at the company has made it as clear as smartglasses lenses.
Late Wednesday, Facebook chief technology officer M… Next Reality & Tommy Palladino
Facebook’s AR/VR Chief Andrew Bosworth Tapped as New CTO
If the importance of augmented reality and VR hardware to Facebook’s future wasn’t already clear enough, a shake-up in the executive ranks at the company has made it as … Next Reality & Tommy Palladino
Google Adds Famous Monuments & Iconic Buildings to Augmented Reality Search Feature
Even with unlimited resources and a serious case of wanderlust, it’s unlikely that you or I will be able to see all of the most famous structures in the world in person…. Next Reality & Tommy Palladino
Market Reality: Olympics AR Content on Instagram & Google, Facebook’s Metaverse, & Snapchat’s Magic Karaoke
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook’s ea… Next Reality & Tommy Palladino
New York Times Revives Its AR Storytelling on Instagram with Tokyo Olympics Experiences
Old school media stalwart The New York Times mobile-ar.reality.news/news/new-york-times-adds-ar-its-coverage-time-for-winter-olympics-0182577/ launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.
AR Snapshots: Snapchat’s Latest Augmented Reality Lens Turns Celebrities into Lip-Syncing Pop Stars
The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at… Next Reality & Tommy Palladino
Google Adds More Olympic Athletes to Its Roster of Augmented Reality Search Content
After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.
However, thanks to AR content in Google Search, fans can get closer to se… Next Reality & Tommy Palladino
Market Reality: Snap & Epic Games Acquisitions, Nreal v. Epic Games, AR on Oculus Quest, & HoloLens at the Olympics
It’s already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buy… Next Reality & Tommy Palladino
Snap Adds Upper Garment Segmentation, Multiple Object Detection, & More with Lens Studio 4.1
After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences.
Arriving via Wednesday’s release of Lens… Next Reality & Tommy Palladino