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Volumetric holograms in Marketing and Communications: how to engage customers and key stakeholders with real people in immersive media

Hello all! Looking for inspiration for your next marketing campaign? Here are the best examples of how volumetric holograms in AR and VR can immerse your audience like never before 💡 Whether you are launching a new innovative product, looking to wow yo… Augmented Reality & /u/volograms

Different ways to bring a 3D human hologram in your next immersive project- Volumetric Video vs alternatives
Different ways to bring a 3D human hologram in your next immersive project- Volumetric Video vs alternatives

Ever wondered how Volumetric Video is different from alternatives like Customisable avatars, 3D designs, Animated 3D scans & 2D Billboards?

𝟭) 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘀𝗮𝗯𝗹𝗲 𝗮𝘃𝗮𝘁𝗮𝗿𝘀, with high animatability and quick turnaround, are great for content that requires a lot of interactivity like training simulators, games & gamified content, if you are willing to compromise on Fidelity & Immersiveness.

https://i.redd.it/3a08q5bra6g51.gif

𝟮) 𝟯𝗗 𝗱𝗲𝘀𝗶𝗴𝗻𝘀 are great for high-end immersive content that requires unique characters in AR/VR which can’t be captured from reality. This requires expertise and hard-work to create, but is a great solution to create designs specific to your use-case.

https://preview.redd.it/x1ca1g8ka6g51.png?width=620&format=png&auto=webp&s=01f452f881fc5c44434ff7882d33a22d4ce2d2b7

𝟯) 𝗔𝗻𝗶𝗺𝗮𝘁𝗲𝗱 𝟯𝗗 𝘀𝗰𝗮𝗻𝘀 was the go-to method to bring people to AR/VR until volumetric video came. Animating the scanned model without a team of experts looks artificial/uncanny. Good for long interactive applications with someone specific where volumetric still doesn’t apply.

https://i.redd.it/0uhpnn4ua6g51.gif

𝟰) 𝟮𝗗 𝗕𝗶𝗹𝗹𝗯𝗼𝗮𝗿𝗱𝘀 can be used when you have a low budget but very specific requirements in terms of the person. Also used to depict people in the far background. Not ideal for AR/VR experiences because as soon as the user moves, the immersiveness will be lost.

https://i.redd.it/uzwflm1va6g51.gif

𝟱) 𝗩𝗼𝗹𝘂𝗺𝗲𝘁𝗿𝗶𝗰 𝘃𝗶𝗱𝗲𝗼 is the best if your AR/VR content is focused on humans (say you need to bring a celebrity/sports star to your content). You can capture in a full-3D immersive way, raising human emotions and allowing to truly communicate. Ideal for pre-recorded sequences than those that need to be re-animated… but getting there!

https://i.redd.it/18xo8xt9a6g51.gif

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Augmented Reality & /u/volograms