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At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down. To solve this dilemma for its dealers in the UK, BMW has launched a web-based AR experience that serves as an immersive augmented reality showroom. Don't Miss: 8th Wall Escalates Race for Volumetric Video Content with Microsoft Mixed Reality Capture Support The BMW Virtual Viewer displays three of BMW's Plug-in Hybrid Electric Vehicles (PHEVs), namely the X5, X1, and 3 Series Touring, although BMW plans... more