Camera IQ Gives Cosmetics Brands the Power to Push Virtual Try-on Effects to Snapchat, Facebook, & Instagram

Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like. Now, Camera IQ wants to make it even easier for makeup makers as well as other consumer brands to promote their products in augmented reality. Don't Miss: Snap Releases Lens Studio 4.0 with 3D Body Mesh & More, Upgrades Scan as Fashion Assistant On Tuesday, Camera IQ launched Virtual Try-On Composer, a design platform that enables creators and brands to build virtual try-on AR experiences with no coding necessary. Erin... more

Filed under: Allgemein - @ 13. Juli 2021 15:00