Market Reality: Instagram Smartglasses, Oculus AR Gaming, Google AR Search, & Facebook Exec Shuffle

As we move toward the end of the year, the wheels of the augmented reality space continue to shift in major ways.

Facebook is currently facing yet another round of public and governmental scrutiny over its smartglasses product, but we propose a diffe… Next Reality & Adario Strange

Facebook’s AR/VR Chief Andrew Bosworth Tapped as New CTO

If the importance of augmented reality and VR hardware to Facebook’s future wasn’t already clear enough, a shake-up in the executive ranks at the company has made it as clear as smartglasses lenses.

Late Wednesday, Facebook chief technology officer M… Next Reality & Tommy Palladino

This Billie Eilish Oculus Quest 2 Video Inadvertently Offers a Peek at AR Gaming on the VR Headset

It’s always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic.

Such is the case thanks to a new Oculus Quest 2 commercial designed to promote a new a… Next Reality & Adario Strange

Netflix Launches Oculus Quest Immersive Game for Animated Streaming Series ‚Eden‘

We usually focus on augmented reality here, but when something important in VR happens, we highlight it as part of the overall immersive computing story.

In this case, the momentous event is the debut of a fully developed VR game experience from none… Next Reality & Adario Strange

Opinion: Facebook’s Big Smartglasses Mistake—Not Pairing Ray-Ban with Instagram Instead

One of the best recent outings in the Marvel universe is the animated series What If…?, which explores alternate universe takes on various superhero storylines that deliver fascinating scenarios if one single factor had been different in the story.
Next Reality & Adario Strange

Market Reality: The Matrix vs. The Metaverse, Xiaomi AR Wearable, Snap AR History & More

This was a busy week in the tech space. After everyone got over the major announcements of Apple’s latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook’s first smartglasses.

We also took a trip back… Next Reality & Adario Strange

Market Reality: The Matrix vs. The Metaverse, Xiaomi AR Wearable, & Snap Art AR History

This was a busy week in the tech space. After everyone got over the major announcements of Apple’s latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook’s first smartglasses.

We also took a trip back… Next Reality & Adario Strange

Registration Open for 2021 Facebook Connect AR & VR Conference, Speakers Include Mark Zuckerberg & John Carmack

It’s about that time again: Facebook has announced the dates for its annual Facebook Connect (formerly known as Oculus Connect until last year).

Once again, the event will be held virtually, allowing all registrants to attend from the comfort of thei… Next Reality & Adario Strange

Snap Teams with Sotheby’s to Launch Historic AR Lens Hailing the Art of Christo & the Arc De Triomphe in Paris

One of the most iconic architectural landmarks on the planet, the Arc de Triomphe in Paris, France, will become a part of augmented reality history thanks to a new project from Snap.

The occasion is the launch of Christo Vladimirov Javacheff’s posthu… Next Reality & Adario Strange

How to Sample the New Apple iPhone 13 and iPhone 13 Pro in Augmented Reality

The much-hyped Apple event is now history, and we finally know what the Cupertino tech giant had up its sleeve: new iPhones.

Tim Cook released the iPhone 13 and iPhone 13 Pro with much fanfare, but what he didn’t tell you is that you can sample the d… Next Reality & Adario Strange