The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.
In the latest ex… Next Reality & Adario Strange
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented re… Next Reality & Tommy Palladino
Ever since Facebook announced its partnership with Luxxotica brand Ray-Ban to produce smartglasses, the augmented reality space has been on high alert awaiting more details.
Unfortunately, those details have been scarce, until now. During a session a… Next Reality & Adario Strange
The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
At first glance, the first thing many will point to is the recen… Next Reality & Adario Strange
Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.
Its latest bet backs a startup with some short-term impact related to the COVID-19 pandemic but more future-focused… Next Reality & Tommy Palladino
The Apple rumor mill never stops churning and when it comes to augmented reality smartglasses, the chatter has been particularly hot in recent months.
Now Apple CEO Tim Cook has made a new appearance where he makes a few comments that may stoke even … Next Reality & Adario Strange
Not all Kickstarters are created equal. Some take forever to get their products to supporters, and when the product does arrive (usually much later than promised) it’s often very rough around the edges.
I’m here today to report that the exact opposit… Next Reality & Adario Strange
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple’s turn, with new AR features for iOS 15 along with new capabilities for developers.
Meanwhile… Next Reality & Tommy Palladino
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
Despite this, things seem to have calmed down at the augmented reality startup under Peggy Johns… Next Reality & Adario Strange
This week, Apple unveiled its own version of Google Lens in the form of Live Text.
In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return informatio… Next Reality & Tommy Palladino