Snap Teams with Universal Music Group to Further Mainstream Its AR Platforms

The march of Snap to become the world’s augmented reality engine isn’t slowing down.

In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group’s (UMG) mobile AR music o… Next Reality & Adario Strange

Varjo Reality Cloud Makes Virtual Teleportation Possible with XR-3 Headset & Its LiDAR Sensor

While Apple was one of the first to integrate LiDAR into mobile devices for depth sensing, headset maker Varjo has developed a truly remarkable feat with its implementation of the sensor.

On Thursday, Varjo introduced Varjo Reality Cloud, a system th… Next Reality & Tommy Palladino

Microsoft HoloLens 2 Brings Extinct Animals Back to Life at Paris National Museum

We already know that the US Army will be using its modified HoloLens 2 for special missions, and major businesses are deploying the augmented reality device for enterprise use cases.

Nevertheless, despite Microsoft’s mostly business-focused push for … Next Reality & Adario Strange

Apple & Snapchat Use AR to Let You Travel on the New York Subway System via Apple Pay

Many years ago, when I first traveled to Tokyo, Japan, I was amazed by the contactless IC card turnstiles embedded in the county’s subway system.

Well, despite New York City also being a top-tier city, its famed subway system has only recently added … Next Reality & Adario Strange

You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.

Samsung Electronics UK partnered with Snapchat to run a… Next Reality & Tommy Palladino

Snap Spectacles Get a New App for Hands-Free Drawing in AR

If you thought Snap’s Spectacles were limited to a couple of demos, you haven’t been paying attention.

During the initial launch of the augmented reality wearable, the social media giant said that it had seeded Spectacles with a wide range of develop… Next Reality & Adario Strange

Snap Spectacles Get a New App for Hands-Free Drawing in AR

If you thought Snap’s Spectacles were limited to a couple of demos, you haven’t been paying attention.

During the initial launch of the augmented reality wearable, the social media giant said that it had seeded Spectacles with a wide range of develop… Next Reality & Adario Strange

Snap Spectacles Get a New App for Hands-Free Drawing in AR

If you thought Snap’s Spectacles were limited to a couple of demos, you haven’t been paying attention.

During the initial launch of the augmented reality wearable, the social media giant said that it had seeded Spectacles with a wide range of develop… Next Reality & Adario Strange

Nissan Launches 3D Car Experience on the Streets of London

The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.

In the latest ex… Next Reality & Adario Strange

Nissan Launches 3D Car Experience on the Streets of London

The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.

In the latest ex… Next Reality & Adario Strange