The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace’s new multimillion-dollar funding round.
The wee… Next Reality & Tommy Palladino
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
Dubbed „Mark Your Play,“ the campaign is centered on scannable posters, denoted by… Next Reality & Tommy Palladino
It’s all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star.
That’s what some AR insiders may be thinking once they get a look at the latest modified HoloLens 2 images released by t… Next Reality & Adario Strange
The Fourth of July, the celebration of US independence, as well as the second paid holiday of the summer, has arrived.
If you’re vaccinated, you’re probably planning to commemorate the occasion much differently than last year. However, if you’re stil… Next Reality & Tommy Palladino
The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.
On Wednesday, JigSpace closed a $4.7 million Series A round o… Next Reality & Tommy Palladino
Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it’s putting its AR Lenses in other messaging apps.
On Wednesday, Rakuten Viber flipped the switch on an update that brings Snapchat’s popular AR Lenses to many user… Next Reality & Tommy Palladino
No, Jack Dorsey’s Cash app isn’t about to launch an augmented reality device (er, I don’t think…), but its latest outing is about as close as we’ve come to full confirmation that the wearable AR age is upon us.
The popular payments app loved by the… Next Reality & Adario Strange
The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset.
On Monday, the company revealed that it has bee… Next Reality & Tommy Palladino
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
That’s not all that’s new with Snap. the company has also brokered a majo… Next Reality & Tommy Palladino
The Paris-based technology conference Viva Technology, which hosted the likes of Apple’s Tim Cook and Facebook’s Mark Zuckerberg, is now over.
But there are still a few more treats to discover from the annual gathering. Namely, from new Magic Leap CE… Next Reality & Adario Strange