Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like.
Now, Camera IQ wants to make it even easier for makeup makers as well as other con… Next Reality & Tommy Palladino
Billionaire Richard Branson did his part to advance space tourism this weekend by beating Elon Musk (SpaceX) and Jeff Bezos (Blue Origin) to become the first among them to travel into space.
And while the pricey trips to copy Branson’s space flight v… Next Reality & Adario Strange
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
To promote its stage production, the Harry Potter franchise turned to Facebook to p… Next Reality & Tommy Palladino
The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan.
But if you’ve been paying attention, you know that this is just the latest in a trend toward digital billboards that mimic a… Next Reality & Adario Strange
The 2021 season of Major League Baseball (MLB) is in full swing, and now that vaccines are widespread in the US, major baseball stadiums are allowing fans back in at full capacity.
But for those either without the time to attend or still comfortable … Next Reality & Adario Strange
The 2021 season of Major League Baseball (MLB) is in full swing, and now that vaccines are widespread in the US, major baseball stadiums are allowing fans back in at full capacity.
But for those either without the time to attend or still comfortable … Next Reality & Adario Strange
Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms.
After adding background blurring and virtual backgrounds to match Zoom’s cap… Next Reality & Tommy Palladino
Digital artist Beeple’s $69 million NFT art auction at Christie’s has a second act called Wenew, and includes attempting to open the digital art floodgates to mainstream collectors and artists alike by using physical goods.
Wenew is unique in that it… Next Reality & Adario Strange
Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform.
With Harry Potter and the Cursed Child re… Next Reality & Tommy Palladino
The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support.
With more than 430,000 reviews on the App Store, Chromecast has even found fans of those in … Next Reality & Tommy Palladino