Market Reality: Facebook AR & Space Jam, Virgin Galactic AR App, Asics NFTs, & Shark Week on Snapchat

A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an A… Next Reality & Tommy Palladino

Google Extends Support for Google Meet to Google Glass Enterprise Edition 2

Due to the apparent lackluster adoption of its Explorer Edition, it can be easy to forget that Google Glass still exists as an enterprise product.

But Google hasn’t forgotten, as it has been working on bringing its Google Meet video conferencing plat… Next Reality & Tommy Palladino

This Is How You Can Join LeBron James & Warner Bros. Space Jam Cartoon Characters in Augmented Reality

The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today.

And while bringing Bugs Bunny into your real world surroundings is still Hollywood fan… Next Reality & Adario Strange

AR Snapshots: Dive into Shark Week with These Snapchat AR Lenses

Shark Week, which debuted in 1988 as a week of programming on the Discovery Channel dedicated to the titular predatory fish, has grown into a cultural beast of its own.

At Next Reality, we can think of no better way to commemorate the week than to tr… Next Reality & Tommy Palladino

DigiLens Looks to Plastic Waveguides as Alternative to Glass for AR Smartglasses Displays

When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics.

On Thursday, the waveguide maker and its strategic investment and production partners Mitsubishi Chemical Corporation (MCC) wil… Next Reality & Tommy Palladino

Asics Brings Its Sneaker Magic to the 3D World via NFT Auction

Some tried to call it a brief cryptocurrency-fueled fad, but it looks like NFTs are here to stay.

Now, one of the biggest sneaker companies on the planet, Japan’s Asics, is getting into the game with its own set of NFTs, and there’s a virtual object … Next Reality & Adario Strange

Create Your Own Holograms at Home with the Volu iPhone App

With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.

But what about volumetric video, which currently requires multi-camera rigs like those at Microsoft’s Mixed Reali… Next Reality & Tommy Palladino

Create Your Own Holograms at Home with the Volu iPhone App

With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.

But what about volumetric video, which currently requires multi-camera rigs like those at Microsoft’s Mixed Reali… Next Reality & Tommy Palladino

Rokid’s New Smartglasses Mirror Content from Smartphones, Desktops, & Consoles to Virtual Screens

After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product.

On Tuesday, Rokid launched a Kickstarter campaign to fund Rokid Air, AR smartglasses that serve as a virtual disp… Next Reality & Tommy Palladino

Rokid’s New Smartglasses Mirror Content from Smartphones, Desktops, & Consoles to Virtual Screens

After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product.

On Tuesday, Rokid launched a Kickstarter campaign to fund Rokid Air, AR smartglasses that serve as a virtual disp… Next Reality & Tommy Palladino