Market Reality: Facebook AR & Space Jam, Virgin Galactic AR App, Asics NFTs, & Shark Week on Snapchat

A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat. Other brands, Virgin Galactic and Asics, jumped into the AR content fray this week via mobile apps and NFTs. In addition, while Google brought its Google Meet video platform to Google Glass, Rokid and DigiLens unveiled new developments in the smartglasses segment. AT&T Taps Facebook to Promote 'Space Jam: A New... more

Filed under: Allgemein - @ 17. Juli 2021 0:29