It’s already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buy… Next Reality & Tommy Palladino
Facebook Finally Opens Oculus Quest Passthrough Feature to Developers, Making the VR Device an AR Playground
Facebook Reality Labs chief Andrew „Boz“ Bosworth does a lot of hinting and teasing of what’s coming next at Oculus, often with only a vague timeline on the horizon.
However, on Friday, Boz finally delivered on a big tease he last highlighted back in… Next Reality & Adario Strange
This Is How Japanese Wireless Giant Docomo Is Using the HoloLens 2 to Add AR to the Olympics
On Friday, the Tokyo Olympics finally kicked off after massive delays and complications due to the pandemic.
Part of the opening ceremonies included an Intel-powered drone show that put a virtual globe in the sky, but this weekend a different kind of… Next Reality & Adario Strange
BMW Releases Art Car Series of Famed Artists, Including Jeff Koons and Andy Warhol, in Augmented Reality
One app is continuing to make a name for itself as the go-to platform for celebrity art that transcends canvas and paint and moves in augmented reality.
The Acute Art app’s latest example of this comes from the likes of BMW and its stable of fine art… Next Reality & Adario Strange
Snap Adds Upper Garment Segmentation, Multiple Object Detection, & More with Lens Studio 4.1
After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences.
Arriving via Wednesday’s release of Lens… Next Reality & Tommy Palladino
Epic Games Builds on Metaverse Foundation with Sketchfab Acquisition
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.
On Wednesday, the company announced its acquisition of Sketchfab, itself one of the leading repositories of 3D content … Next Reality & Tommy Palladino
Nreal Fires Back Legal Countersuit at Epic Games Over Naming Dispute
The legal battle between Epic Games and augmented reality startup Nreal isn’t cooling off anytime soon.
In a new twist, the Chinese startup, while defending itself against Epic’s lawsuit, has decided to file its own lawsuit against the games and soft… Next Reality & Adario Strange
Snap Continues AR Buying Spree with Vertebrae Acquisition
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
This week, Snap confirmed its acquisition of Vertebrae, an AR and 3D e-commerce startup with offices in … Next Reality & Tommy Palladino
Snap Spectacles Used to Turn Spoken Word Poetry into an Augmented Reality Experience
From the front lines of mainstreaming augmented reality smartglasses comes the latest update from Snap and its Spectacles wearable.
This time the demonstration of the device’s powers comes from a more creative arts perspective.
• Don’t Miss: AR Snap… Next Reality & Adario Strange
USA Today Showcases New Summer Olympics Sports with Augmented Reality
After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.
Nonetheless, the games seem set to go on, and USA Today has published two AR experi… Next Reality & Tommy Palladino