The battle for augmented reality and social media supremacy starts with the people working behind the scenes, and this week Snap pulled off a telling win that could indicate a shift in the AR space.
Facebook veteran Konstantinos „KP“ Papamiltiadis, w… Next Reality & Adario Strange
The US Department of Treasury isn’t generally known for being on the very edge of technology innovations (see the current hubbub around crypto), instead usually waiting until certain tools have been battle-tested in the mainstream or enterprise sector… Next Reality & Adario Strange
The emergence of Microsoft’s HoloLens 2 as a cutting-edge US Army tool has focused a spotlight on the marriage between augmented reality and the military.
Now a new startup is leveraging that interest in a different way by harnessing AR technology to… Next Reality & Adario Strange
On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well.
Sometimes the future chatter is about the hardware. Even more frequently, in recent months, the discussion is about t… Next Reality & Adario Strange
Part of the mainstreaming of augmented reality is learning to adopt new habits around the hardware delivering these groundbreaking next-gen interface experiences.
And while the top-tier, truly immersive AR devices like the HoloLens are not yet practi… Next Reality & Adario Strange
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook’s ea… Next Reality & Tommy Palladino
Facebook’s earnings calls are generally focused on numbers—revenue and user growth.
But this week the company’s founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook’s plans for immersive computing.
Old school media stalwart The New York Times mobile-ar.reality.news/news/new-york-times-adds-ar-its-coverage-time-for-winter-olympics-0182577/ launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.
The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at… Next Reality & Tommy Palladino
After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.
However, thanks to AR content in Google Search, fans can get closer to se… Next Reality & Tommy Palladino