Spatial Audio Update in Clubhouse Is Another Piece of the AR Virtual Meetings Puzzle Coming Together, Here’s How

In our review of Amazon’s non-augmented reality Echo Frames smartglasses, we made the case for audio virtual assistants being the linchpin for AR wearables.

Given that premise, it’s now vital to pay attention to developments in the spatial audio spac… Next Reality & Adario Strange

Market Reality: TikTok Enters AR Battle, Facebook Crypto Mystery, Candyman in AR, Avon Immersive, Snap Spectacles Evolve

The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative app… Next Reality & Adario Strange

This Is How the Augmented Reality World of the Metaverse Could Be Opened to the Visually Impaired

One of the primary assumptions in the world of VR and augmented reality is that the user has the ability to „see“ virtual objects and the real world structures around them. But what if the user doesn’t have perfect eyesight, or any eyesight at all?

A… Next Reality & Adario Strange

This Snap Spectacles Game Lets You Grow a Digital Pet in Augmented Reality

While the rest of Big Tech is still moving relatively slowly on augmented reality smartglasses, Snap continues to supercharge its own experimental AR wearable called Spectacles.

The latest demonstration comes from a small game production studio calle… Next Reality & Adario Strange

Is Facebook Trolling the Winklevoss Twins with Its New AR Smartglasses Project Code-Named Gemini?

The initiative known as Project Aria has been the focus of curiosity around Facebook’s augmented reality plans ever since Mark Zuckerberg revealed the device around this time last year.

Now more details about the device have emerged to flesh out more… Next Reality & Adario Strange

Avon Teams with Perfect Corp. To Launch Augmented Reality Virtual Makeup Try-on Tools

The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual „everything“ is on trend due to the pandemic, yet another big player is entering the fray.

Makeup giant Avon will now … Next Reality & Adario Strange

Universal Pictures Uses Sound to Trigger Augmented Reality Horror Experience for ‚Candyman‘ Movie

The practice of using sound to trigger augmented reality interactions hasn’t been widely used, but a new experience is so impressive that it could kick off more use of the dynamic.

In a new promotion for the upcoming film Candyman, Universal Pictures… Next Reality & Adario Strange

TikTok Looks to Challenge Snap & Facebook AR Platforms with Effect House Tool

The Chinese short-form social media giant known as TikTok is getting into an increasingly crowded and competitive space: augmented reality effects tools.

Hints that the company is engaged in the effort first surfaced about a week ago. The new platfor… Next Reality & Adario Strange

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Oculus Quest 2: City 17 aus “Half-Life: Alyx” als Startumgebung

Die Startumgebungen der Oculus Quest lassen sich durch Eigenkreationen austauschen. Dank eines Modders könnt ihr nun von City 17 aus in die Virtual Reality starten. MIXED | News zu VR, AR und KI & Tomislav Bezmalinovic

Market Reality: Air Force Gets Immersive, Crypto’s AR Future, Inside Amazon’s Echo Frames, & Metaverse Goes Mainstream

The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.

From the launch of a new US government initiative to secure augmented reality experts, to the US Air Force deploying a cutting-edg… Next Reality & Adario Strange