After introducing a pair of new Spark AR capabilities last week, Facebook had one more trick up its sleeve to unveil at its virtual F8 Refresh developer conference.
On Wednesday, Facebook gave its audience a sneak peek at its new Multipeer API, which… Next Reality & Tommy Palladino
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.
The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor … Next Reality & Tommy Palladino
We’re still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectac… Next Reality & Tommy Palladino
Ever since Snapchat rebuffed its acquisition attempts, Facebook has morphed Instagram with features from Snapchat, such as stories, chat, and, of course, augmented reality.
With regard to augmented reality, Snap is iterating at a fairly rapid pace. A… Next Reality & Tommy Palladino
The world of Lego is timeless primarily because everyone, regardless of age or background, can build a wide variety of amazing things with the simple component blocks from the classic toymaker.
But now that Snapchat has brought that dynamic to augmen… Next Reality & Adario Strange
The electric vehicle space is where a lot of the most cutting-edge technology is used to push vehicles forward (the best example being Tesla).
Now, the Volkswagen Group is ramping up the EV competition with its new augmented reality-infused Cupra Bor… Next Reality & Adario Strange
When Snap CEO Evan Spiegel pulled off the surprise debut of the augmented reality version of Spectacles last week, it was one of the biggest moments in the company’s history.
In one move, Snap moved from a primarily software-driven social media compa… Next Reality & Adario Strange
Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships.
One of those partnerships is Disney World, but if you weren’t paying close attention, you might have miss… Next Reality & Adario Strange
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware.
After Snap unloaded a deluge of new AR capabilities and tools for creators and brands on Thu… Next Reality & Tommy Palladino
The tech world was taken by surprise this week with the unexpected unveiling of Snap’s augmented reality Spectacles smartglasses.
So far, the reaction has been incredibly positive, partly due to the fact that Snap has been underpromising the delivery… Next Reality & Adario Strange