The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week.
On Friday, just as the company was still basking in the generally positive reception to its latest version of Spectacle… Next Reality & Adario Strange
Throughout Thursday’s virtual Snap Partner Summit, Snapchat’s parent company made a profound statement: If you use Snapchat, you’re a creator.
Of Snapchat’s more than 500 million creators (aka daily active users), about 40% interact with AR daily to … Next Reality & Tommy Palladino
For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.
After introducin… Next Reality & Tommy Palladino
Snapchat’s first foray into augmented reality started with the selfie camera and face-tracking technology, with the app’s AR capabilities expanding from there.
More recently, Snapchat creators have gained full-body tracking via Lens Studio, which beg… Next Reality & Tommy Palladino
Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio.
On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile… Next Reality & Tommy Palladino
One fight for augmented reality branding that we thought had been settled has suddenly turned into a full-fledged legal battle—again.
The combatants? Unreal Engine maker Epic Games versus the Chinese startup known as Nreal (aka Shenzhen Tairuo, forme… Next Reality & Adario Strange
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple … Next Reality & Tommy Palladino
Since its launch two years ago, the HoloLens 2 has been the best AR headset available, and nothing has come close to touching it since.
So, at first blush, new features arriving for the device via an update to the Windows Holographic operating system… Next Reality & Tommy Palladino
The story of the HoloLens has been a mix of work and play. But while many developers have devoted time to creating gaming and entertainment apps for the HoloLens 1, with the HoloLens 2, Microsoft has been encouraging everyone to focus more on the ente… Next Reality & Adario Strange
The experience of actually using the HoloLens 2 can be difficult to describe to anyone who hasn’t had a chance to directly interact with the device in person and be blown away by its immersive capabilities.
That’s why any new exploration into exposin… Next Reality & Adario Strange