Consumers who haven’t already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces.
In the lead up to next week’s upfronts, an annual event during which TV networks work to woo adv… Next Reality & Adario Strange
In recent years, the tech innovation space has been dominated by the US and Asia, with Europe weighing in, but still being mostly lauded for its art history and architecture.
Now, Europhiles with a tech bent can enjoy a unique touch of the future whi… Next Reality & Adario Strange
The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing.
Last week, Campfire took advantage of these remote-centric times to introduce a new … Next Reality & Adario Strange
One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic „Good Vibrations“ by the Beach Boys.
Now, indie developer Lucas Rizzotto has taken the concept of … Next Reality & Tommy Palladino
The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases.
But that doesn’t mean some of the more creative-minded HoloLens developers won’t bend the top-tier augmented reality device to their own designs. The latest exam… Next Reality & Adario Strange
Two brands with affinities for augmented reality, Marvel and the NBA, joined forces to inject some AR superpowers into Monday night’s matchup of the Golden State Warriors and New Orleans Pelicans.
While ESPN carried the traditional broadcast of the g… Next Reality & Tommy Palladino
Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.
While Disney has used AR via Snapchat, Facebook, and Google, among other outl… Next Reality & Tommy Palladino
Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.
While Disney has used AR via Snapchat, Facebook, and Google, among other outl… Next Reality & Tommy Palladino
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an… Next Reality & Tommy Palladino
There’s already some fierce competition between Snap and Facebook in the AR space, but it’s about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
Meanwhile, Facebook is investi… Next Reality & Tommy Palladino